Multi-lender standby generator financing for contractors.
Sell the whole-home standby system. Ottri is the complete generator financing platform: one branded application, 20 participating lenders, installers closing on site, the office tracking every application, and funds paid straight to you.
One application. Multiple participating lender programs.
A branded experience from application through funding.
Built for generator dealers, installers, and reps.
Direct-to-business funding on eligible programs.
Banks and Lenders
20
Finance projects up to
$750K
Full credit coverage
300–850
One application. Eligible lenders, considered in sequence.
Everything a generator dealer needs to sell with financing.
Contractor operations
An installed standby system is a five-figure decision. Present monthly payments with the site assessment, track every application, and see funded volume.
Site assessments and performance
Installers send the application at the property by link or QR code. Managers see which installers and entry points turn assessments into installs.
More financing paths for every standby generator installation.
Financing
Wider Coverage
300 to 850
Reported consumer credit profiles across the Ottri network, with eligibility and options determined by participating lenders.
Project size
Available financing range
$1K to $750K
Support repairs, replacements, renovations, and larger projects through available installment and HELOC programs.
Program and product availability varies by applicant, project, and participating lender.
Homeowners apply on the spot, under your brand, at the site assessment.
One application, multiple programs
Homeowners start one application while reviewing the standby system and installation work your team has specified.
Direct-to-business funding
Participating lenders fund your business under the selected program’s funding conditions.
Links, QR codes, and messages
Send the application by text or email after the generator site assessment.
Homeowner-friendly experience
Give homeowners a clear, mobile-first path to apply and review available options.
Your business stays front and center
Keep your logo, colors, and customer-facing identity throughout the financing flow.
Available promotions
Present seasonal or project-specific promotions where programs allow.
Know what needs action — and which financing tools are working.
See what needs action
Surface applications delayed by missing documents or other required next steps.
Keep follow-up in one place
Open the relevant application, understand the blocker, and continue from one shared pipeline.
Keep applications moving
Give reps clear follow-up signals without asking homeowners to diagnose the financing process.
One lender is a dead end. Twenty is more ways to get the generator in.All in one place.
With
A disconnected process
Separate applications for different lenders.
Application status spread across portals.
Customer handoffs with changing branding.
Follow-up split across people and tools.
Unclear next steps for the team.
With
One application. Participating lender programs.
Applications, offers, and funding status in one place.
Your brand stays present in the financing flow.
A shared financing workspace for your team.
Required next steps visible in the application.
Standby generator financing questions, answered.
Generator customer financing lets homeowners apply for credit toward an eligible residential standby system and installation through a participating lender. Ottri gives your business one branded application and a shared financing workflow. Your team can introduce the option after assessing the site and explaining the proposed system and price. One branded application reaches 20 participating lenders, so a decline from one lender is not the end of the generator sale.
Nothing extra for you or your customer. The homeowner fills out one branded application, and Ottri moves it to the next participating lender automatically, across 20 lenders on the Ottri network. Your customer sees one application under your brand the whole way, and you see every step in your dashboard. Each lender makes its own decision.
They may be considered as part of a defined project accepted by the participating program. Identify the equipment, installation, electrical work, and other associated costs in the estimate. Separate trades or fuel-system work should be checked against the program rather than assumed to qualify automatically. Because one application is considered by multiple lender programs in sequence, a project that does not fit one program can still fit another.
Free to start. No setup fee, no subscription, no demo. Create your account, complete onboarding, and send your first application as soon as your programs are active. Lender and promotional costs, where they apply, depend on the program you choose.
The equipment price alone may not describe the work the homeowner is buying. An installed-system estimate identifies the equipment and associated work so the customer and lender can understand the requested scope. Keep preliminary pricing distinct from the assessed project, and confirm eligible costs before relying on an offer. The installed number is the one a homeowner actually has to finance, and the one 20 participating lenders will consider.
Yes, it is your brand from start to finish. Your logo, colors, and contact are on every screen the homeowner sees. We never sell applications as leads. The customer stays yours; the participating lender simply provides the credit, and its required disclosures appear where the law requires.
Update the estimate and review the financing requirements before ordering equipment based on the earlier amount. A different system, electrical configuration, or site condition can change the project costs. The lender determines whether the existing application or offer can accommodate the change and whether more information is required. Because status lives in one dashboard, a larger unit is a quick update, not a restart.
Evaluate the participating programs available to your business alongside your current arrangement, including accepted installation costs and funding conditions. Ottri adds a branded application and shared financing follow-up for your sales team and office. Bring your existing lender or manufacturer relationships into the onboarding conversation, and we will show you where Ottri adds programs alongside them. Ottri adds 20 participating lenders behind one branded application, direct-to-business funding, and no setup or subscription fee.
The participating lender approves the financing and sets the terms. On eligible programs the lender pays your business directly, so you are never chasing the homeowner for payment. Ottri Global LLC is a licensed loan broker, NMLS 2776988, and is not a lender.
Applying is built to be easy on the homeowner. Whether a program uses a soft or hard inquiry depends on the lender, the product, and the step, and the homeowner sees that information on screen before continuing, so there are no surprises.