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Embedded financing infrastructure for software platforms

You built the platform. Stop giving away the financing revenue.

Your platform already creates financing demand through the businesses and transactions it supports. Ottri turns that demand into a branded financing product and a new revenue stream tied to the funded activity your platform generates.

Ottri connects your platform, the businesses using it and their customers to participating lenders through one infrastructure layer—without making you a lender or forcing you to build the stack yourself.

Participating lenders provide the credit and make lending decisions.

You already built the distribution. Ottri helps you monetize the financing inside it.

Build your financing productExplore integration options

Hosted · Embedded · API-native · White label

You created the transaction.Why give away the moment money matters?

Your customers already quote, propose, schedule, sell, invoice and manage relationships inside your platform. Then financing becomes necessary—and the experience, customer attention and economic value leave your product.

That handoff turns an opportunity your platform created into revenue for someone else. It also gives away workflow context, performance data and control at the moment the transaction is won or lost. Ottri keeps financing where the transaction already lives.

Do not add another referral link. Add a financing product your customers can use, your platform can earn from and your business can grow around.

Start light. Go deep without starting over.

One infrastructure layer—from first launch to full platform operation. Begin with a branded hosted experience, prove productive demand, and grow into embedded components, APIs, or white-label operation without rebuilding what you already shipped.
Build your financing product
Add a branded financing action through a link, button, QR code, invitation or hosted experience.
Prove demand and begin building a productive financing channel with minimal engineering.
Place financing inside the workflow through contextual entry points, embedded components and approved branded experiences.
Keep the experience and more of the transaction value inside the product your users already know.
Use APIs, webhooks and lifecycle events to provision businesses, initiate financing and bring permitted status and funded outcomes back into your platform.
Your team controls the product experience and brings permitted outcomes back into the platform without building the lender infrastructure underneath it.
Run an approved white-label financing program with branded customer and business experiences, domains, communications, portfolio controls, reporting and economics.
This is where financing stops being an integration and becomes an operating product and revenue line.
Ottri operating console showing portfolio and onboarding activity

Turn your distribution into a portfolio.

A referral disappears after the introduction. A productive portfolio keeps the businesses you already serve connected to onboarding, financing activity, funded outcomes and contracted economics. Ottri gives your platform the operating view to activate and grow it:
Businesses invited, onboarding, active and producing.
Applications, approvals and funded activity.
Performance by business, location, representative or source.
Funded-volume attribution and contracted economics.
Commissions, residuals, payouts and adjustments where applicable.
Portfolio health, support needs and integration performance.

You do not just introduce financing. You can see the activity, earn from funded outcomes and grow the business behind it.

Your brand. Your workflow. Your business line.

Platform

Your platform controls

Where financing appears in your workflow.

The product experience your users see.

Approved brand and domain treatment.

The business relationship and activation strategy.

Permitted portfolio, performance and economic visibility.

Ottri

Ottri powers

Business provisioning and onboarding infrastructure.

Participating lender connectivity and governed sequential routing.

Application, offer, document and funding lifecycle state.

Role-based access, attribution, reporting and reconciliation.

Program operations and support within the agreed model.

Lenders

Participating lenders retain

Their products and eligibility criteria.

Lending decisions, offers, rates and terms.

Required disclosures and lending contracts.

Funding, servicing and lender responsibilities.

You own the product experience. Ottri powers the infrastructure. Participating lenders retain control of credit.

Turn financing into revenue—and revenue into platform value.

The Ottri financing flow
Deepen the product
Keep financing inside the workflow where your customers already quote, sell and transact. The platform becomes more useful because it helps more of the job get done.
Grow revenue per customer
Create a new economic layer tied to funded activity across the businesses you already serve—not another subscription you have to sell.
Strengthen platform value
A broader revenue model, deeper workflow participation and measurable financing activity can strengthen the economics investors and acquirers value in a platform.

Not for installs. Not for dormant accounts. For productive activity.

Build above lenders, not around one lender.

Lender programs, products and eligibility can change. Your platform experience should not need to be rebuilt every time they do.

Ottri connects your workflow to participating lender programs through one operating layer. Eligible applications move through applicable programs sequentially, while permitted lifecycle and funded-outcome data return to your platform.

Your users get one coherent experience. Your product retains its identity. Participating lenders retain control of credit.

Ottri operating layer dashboard showing loan volume trends across lender programs
Platforms

Built for platforms where transactions happen

For platforms

The financing demand is already inside your platform. The revenue can be too.

Keep financing inside your workflow. Put your brand behind it. Help the businesses on your platform close more transactions. Build a productive portfolio your team can monitor and a new revenue stream tied to the funded activity you create.

Let Ottri power the infrastructure underneath it.

Build your financing productExplore Developers & API
Yes, under the approved branded, embedded or white-label model. Financing can live inside your navigation and workflow under your approved brand treatment while required lender identities, disclosures and responsibilities remain clear.
No. You can begin with a hosted branded experience and deepen into embedded components, APIs, events or white-label operation as the business case grows.
Your platform can earn from attributable funded activity under the commercial model in its governing agreement. Depending on the program, economics may also include approved implementation or service revenue. The goal is a productive financing business—not fees for dormant accounts.
Your platform can receive the business, onboarding, lifecycle, funded-volume, attribution and economic information permitted by its role and agreement.
No. Participating lenders define their products, determine eligibility and make their own lending decisions. Ottri provides the infrastructure and orchestration connecting the experience.
No. A real white-label program defines the brand, workflow, domains, communications, data access, support, economics and operating responsibilities—not merely the colors on a screen.
For platforms

Let's build your financing product.

Tell us about your platform, the businesses it serves, and where financing fits. We'll map the fastest path from a hosted launch to whatever depth your product needs.