
Scale Originations Without Widening Your Credit Box
Ottri connects your programs to verified merchants across direct, partner, and embedded distribution channels.
We run pre-qualification upstream, apply your configured program criteria, and route an opportunity only when the applicant, merchant, transaction, and product fit your box.
More reach. Less noise. Complete program control.
Ottri runs pre-qualification before an opportunity reaches your program.
Each opportunity is evaluated against your configured credit, geography, ticket size, merchant, product, and promotional criteria. Only opportunities that meet your program rules are eligible to route to your team.
You receive program-fit volume—not applications your products were never built to serve.

Merchant quality starts before the first application.
Ottri verifies the business and its principals upstream through KYB and KYC, ownership checks, bank-account verification through Plaid, business and location data, and applicable licensing.
Only merchants that satisfy Ottri’s verification requirements and your configured program eligibility reach your approval queue.
Your team receives a complete, structured merchant record ready for review and activation. The supporting information, documents, verification results, and status history remain connected and traceable through the lender portal.

Your team gets a dedicated operating environment for managing merchants, applications, and program performance.
Review each merchant’s complete verification record. Approve a merchant for your program directly from the portal. Pause or stop a merchant and prevent new applications from routing to you. Changes take effect live.
Monitor application activity, status changes, decisions, approvals, funded deals, and exceptions. Track performance by program, merchant, vertical, geography, credit profile, ticket size, and stage.
Every action remains connected to the underlying merchant, applicant, and transaction record.

You control the parameters: credit policy, geography, product eligibility, merchant eligibility, ticket range, promotional structure, and routing logic. Launch where you want, expand where performance proves out, and pause where needed. Ottri routes to your rules, not generic waterfall logic.

A Clear Path to Production
A dedicated integration team takes your program from alignment through production launch.
We work alongside your team on program mapping, data normalization, status mapping, system connectivity, testing, certification, and rollout.
Choose the integration model that fits your operation: API, file-based, portal-assisted, or hybrid.
After launch, a named partnership lead stays accountable for your program, priorities, and performance.
One Integration. Three Distribution Channels.
Connect your programs to merchants wherever financing is already being offered.
Partners
Distribution Partners
ISOs, advisors, associations, agencies, and vertical operators bring their merchant relationships onto Ottri.
Your program gains access to distributed merchant portfolios without requiring your team to acquire, onboard, and support every merchant individually.

Platforms
Embedded Platforms
CRM, EMR, practice-management, job-management, and other vertical platforms embed Ottri into the software merchants already use.
Your programs become available inside established business networks and operating workflows through the same integration.
Merchants
Direct Merchants
High-ticket businesses use Ottri to operate financing across their teams, locations, and customer touchpoints.
Your programs reach verified merchants actively offering financing as part of the sale.
All three channels use the same merchant verification, pre-qualification, eligibility, and routing infrastructure.
New distribution expands your reach. Your program rules stay the same.
Built for Lender Oversight
Trust comes from controls you can inspect.
Ottri makes merchant onboarding, verification, approval, application intake, routing, and status activity traceable from the start.

Or run the platform under your own brand
Joining the network is one way to work with Ottri. The other is making the platform yours. White-label Ottri's financing infrastructure — merchant onboarding, application intake, routing, and program management — as your institution's own branded financing offering for the business clients you already serve. Your brand and your relationships, powered by our rails.
Talk to Us About White LabelingTalk to our lender team
Tell us about your programs, the verticals you serve, and your credit box. Our lender team will follow up with a 30-minute intro to explore where Ottri's merchant network fits.

