# Water Treatment Financing for Dealers > Water treatment customer financing: one branded application, 20 participating lenders, and the next lender looks when one says no. Funds paid to your business. No setup fee. Last updated: 2026-09-05. Part of Ottri's Home Improvement financing platform (https://www.ottri.com/home-improvement). Canonical version: https://www.ottri.com/home-improvement/water-treatment-financing — this Markdown document is generated from the same source at build time. ## Multi-lender water treatment financing for contractors. Sell the whole-home system. Ottri is the complete water treatment financing platform: one branded application, 20 participating lenders, reps closing in the home, the office tracking every application, and funds paid straight to you. - One application. Multiple participating lender programs. - A branded experience from application through funding. - Built for water treatment dealers, installers, and reps. - Direct-to-business funding on eligible programs. ## One application. Eligible lenders, considered in sequence. ## Everything a water treatment dealer needs to sell with financing. ### Contractor operations Whole-home softening and filtration is a real ticket. Present monthly payments at the consultation, track every application, and see funded volume. - **Run financing from one dashboard** — Manage applications, available offers, follow-up, funding status, and production in one place. - **Track every application** — See the customer's financing progress as your team follows up on the specified system and installed estimate. - **Track funded volume** — See funded production over time and compare it with the portfolio average. - **Manage supported promotions** — Configure available promotions and buydowns and understand how they affect homeowner payment options. ### Home consultations and performance Representatives send the application at the home by link or QR code. Managers see which reps and entry points turn consultations into installs. - **Work from the field** — Share an application link or QR code when reviewing the water treatment equipment and installation proposal. - **Measure tools and rep adoption** — Compare activity by rep, location, link, QR code, button, or embedded entry point. - **Measure every entry point** — Compare application starts and completions across links, QR codes, buttons, embeds, and messages. - **Keep the experience branded** — Keep your logo, colors, and support contact present throughout the homeowner financing journey. ## Homeowners apply on the spot, under your brand, at the consultation. - **One application, multiple programs** — Homeowners start one application while reviewing the specified water treatment system and installed price. - **Direct-to-business funding** — Participating lenders fund your business under the selected program’s funding conditions. - **Links, QR codes, and messages** — Text or email the application after the water treatment consultation. - **Homeowner-friendly experience** — Give homeowners a clear, mobile-first path to apply and review available options. - **Your business stays front and center** — Keep your logo, colors, and customer-facing identity throughout the financing flow. - **Available promotions** — Present seasonal or project-specific promotions where programs allow. ## Know what needs action — and which financing tools are working. ### Pipeline follow-up - **See what needs action** — Surface applications delayed by missing documents or other required next steps. - **Keep follow-up in one place** — Open the relevant application, understand the blocker, and continue from one shared pipeline. - **Keep applications moving** — Give reps clear follow-up signals without asking homeowners to diagnose the financing process. ### Embedded-tool performance - **See what drives starts** — Compare application starts from links, QR codes, buttons, widgets, and other supported entry points. - **Measure each channel** — Compare financing activity from dealer links, home consultation QR codes, and other supported entry points. - **Improve distribution** — Use real usage patterns to focus reps and teams on the entry points that earn engagement. ## One lender is a dead end. Twenty is more ways to get the system in. All in one place. A disconnected process: - Separate applications for different lenders. - Application status spread across portals. - Customer handoffs with changing branding. - Follow-up split across people and tools. - Unclear next steps for the team. With Ottri: - One application. Participating lender programs. - Applications, offers, and funding status in one place. - Your brand stays present in the financing flow. - A shared financing workspace for your team. - Required next steps visible in the application. ## Frequently asked questions ### How can water treatment dealers offer customer financing? Water treatment customer financing lets homeowners apply for credit for eligible equipment and installation through a participating lender. Ottri gives your dealership one branded application and a shared financing workspace. Your representatives can introduce the option with the system proposal and manage the application's next steps after the consultation. One branded application reaches 20 participating lenders, so a decline from one lender is not the end of the water treatment sale. ### What happens if the first lender says no? Nothing extra for you or your customer. The homeowner fills out one branded application, and Ottri moves it to the next participating lender automatically, across 20 lenders on the Ottri network. Your customer sees one application under your brand the whole way, and you see every step in your dashboard. Each lender makes its own decision. ### Can water softeners and filtration installations be considered? A participating program may consider the specified residential equipment and work when they meet its requirements. Identify the system, installation, and related costs in the estimate. Eligibility through Ottri does not establish a financing agreement with the equipment manufacturer or mean that every model and service package is accepted. Because one application is considered by multiple lender programs in sequence, a project that does not fit one program can still fit another. ### What does Ottri cost, and how do we get started? Free to start. No setup fee, no subscription, no demo. Create your account, complete onboarding, and send your first application as soon as your programs are active. Lender and promotional costs, where they apply, depend on the program you choose. ### What should a water treatment dealer compare before adding Ottri? Compare the programs available for your installed systems, business costs, funding conditions, and the workflow your representatives will use. Ottri provides a branded application, shared financing follow-up, and application activity by representative and supported entry point. Review any existing manufacturer financing arrangement separately; joining Ottri does not establish a manufacturer partnership. Ottri adds 20 participating lenders behind one branded application, direct-to-business funding, and no setup or subscription fee. ### Will the financing stay under our brand, and are applications sold as leads? Yes, it is your brand from start to finish. Your logo, colors, and contact are on every screen the homeowner sees. We never sell applications as leads. The customer stays yours; the participating lender simply provides the credit, and its required disclosures appear where the law requires. ### Can installation and related plumbing costs be included? Include those costs in the estimate and confirm which items the participating program accepts. Maintenance plans, subscriptions, and future filter replacements are priced separately, so the financed amount matches the installed system. The lender determines the approved amount and terms, and changes to the system or work may require review. One application can carry the system and its installation when the program accepts the scope. ### Can we track financing activity across water treatment representatives? Ottri's merchant workflow includes visibility into application activity by representative and supported entry point. Your team can see which links or QR codes generate starts and where follow-up is needed. Access and available reporting depend on the roles and tools configured for your business. That is how a dealer sees which reps present financing and which still quote cash. ### Who approves the financing and sends the funds? The participating lender approves the financing and sets the terms. On eligible programs the lender pays your business directly, so you are never chasing the homeowner for payment. Ottri Global LLC is a licensed loan broker, NMLS 2776988, and is not a lender. ### Does applying for financing affect the homeowner’s credit? Applying is built to be easy on the homeowner. Whether a program uses a soft or hard inquiry depends on the lender, the product, and the step, and the homeowner sees that information on screen before continuing, so there are no surprises. --- About Ottri: Ottri is a licensed loan broker, NMLS 2776988. Ottri is not a lender. Participating lenders establish their own products and criteria, make their own credit decisions, provide any credit extended, and retain the responsibilities assigned to them by law and agreement. Ottri's capabilities and role vary by program and deployment.