# Solar Financing for Installers > Solar customer financing: one branded application, 20 participating lenders, and the next lender looks when one says no. Funds paid to your business. No setup fee. Last updated: 2026-09-05. Part of Ottri's Home Improvement financing platform (https://www.ottri.com/home-improvement). Canonical version: https://www.ottri.com/home-improvement/solar-financing — this Markdown document is generated from the same source at build time. ## Multi-lender solar financing for contractors. Sell the monthly number. Ottri is the complete solar financing platform: one branded application, 20 participating lenders, consultants closing at the table, the office tracking every application, and funds paid straight to you. - One application. Multiple participating lender programs. - A branded experience from application through funding. - Built for solar consultants, installers, and offices. - Direct-to-business funding on eligible programs. ## One application. Eligible lenders, considered in sequence. ## Everything a solar installer needs to sell with financing. ### Contractor operations Solar and storage are decisions won or lost on the payment. Present monthly payments with the proposal, track every application, and see funded volume. - **Run financing from one dashboard** — Manage applications, available offers, follow-up, funding status, and production in one place. - **Track every application** — See whether the homeowner has started, received options, or needs another financing step before installation. - **Track funded volume** — See funded production over time and compare it with the portfolio average. - **Manage supported promotions** — Configure available promotions and buydowns and understand how they affect homeowner payment options. ### Solar consultations and performance Consultants send the application from the kitchen table or the video call. Managers see which consultants and entry points turn proposals into installs. - **Work from the field** — Share a financing link or QR code during the in-home or virtual solar consultation. - **Measure tools and rep adoption** — Compare activity by rep, location, link, QR code, button, or embedded entry point. - **Measure every entry point** — Compare application starts and completions across links, QR codes, buttons, embeds, and messages. - **Keep the experience branded** — Keep your logo, colors, and support contact present throughout the homeowner financing journey. ## Homeowners apply on the spot, under your brand, at the proposal review. - **One application, multiple programs** — Homeowners start one application while reviewing the system design, installed price, and available options. - **Direct-to-business funding** — Participating lenders fund your business under the selected program’s funding conditions. - **Links, QR codes, and messages** — Send the application by text or email after the solar consultation. - **Homeowner-friendly experience** — Give homeowners a clear, mobile-first path to apply and review available options. - **Your business stays front and center** — Keep your logo, colors, and customer-facing identity throughout the financing flow. - **Available promotions** — Present seasonal or project-specific promotions where programs allow. ## Know what needs action — and which financing tools are working. ### Pipeline follow-up - **See what needs action** — Surface applications delayed by missing documents or other required next steps. - **Keep follow-up in one place** — Open the relevant application, understand the blocker, and continue from one shared pipeline. - **Keep applications moving** — Give reps clear follow-up signals without asking homeowners to diagnose the financing process. ### Embedded-tool performance - **See what drives starts** — Compare application starts from links, QR codes, buttons, widgets, and other supported entry points. - **Measure each channel** — Compare application activity from consultant links, proposal QR codes, and other supported entry points. - **Improve distribution** — Use real usage patterns to focus reps and teams on the entry points that earn engagement. ## One lender is a dead end. Twenty is more ways to get the panels up. All in one place. A disconnected process: - Separate applications for different lenders. - Application status spread across portals. - Customer handoffs with changing branding. - Follow-up split across people and tools. - Unclear next steps for the team. With Ottri: - One application. Participating lender programs. - Applications, offers, and funding status in one place. - Your brand stays present in the financing flow. - A shared financing workspace for your team. - Required next steps visible in the application. ## Frequently asked questions ### How can solar installers offer financing to customers? Solar customer financing lets a homeowner apply for credit toward an eligible solar or battery storage installation through a participating lender. With Ottri, your business presents one branded application and manages financing follow-up in one workspace. Your consultants stay focused on the system proposal; the lender decides whether to extend credit. One branded application reaches 20 participating lenders, so a decline from one lender is not the end of the solar sale. ### What happens if the first lender says no? Nothing extra for you or your customer. The homeowner fills out one branded application, and Ottri moves it to the next participating lender automatically, across 20 lenders on the Ottri network. Your customer sees one application under your brand the whole way, and you see every step in your dashboard. Each lender makes its own decision. ### Can panels, inverters, and battery storage be considered together? They may be considered as part of a defined installation accepted by the participating program. Identify the panels, inverters, storage, electrical work, and installation in the estimate. Solar programs can differ from other home improvement programs in accepted equipment and terms; the project, requested amount, homeowner, and participating program determine eligibility. Because one application is considered by multiple lender programs in sequence, a project that does not fit one program can still fit another. ### What does Ottri cost, and how do we get started? Free to start. No setup fee, no subscription, no demo. Create your account, complete onboarding, and send your first application as soon as your programs are active. Lender and promotional costs, where they apply, depend on the program you choose. ### Does Ottri financing depend on tax credits or utility incentives? No. A lender's financing decision is separate from any federal, state, or utility incentive. Explain incentives with their own eligibility rules and timing, and do not present them as guaranteed reductions of the financed amount or the homeowner's payment. The financing request should reflect the installed system price the homeowner is actually agreeing to. The financed amount stays honest that way, and the homeowner is not surprised when an incentive lands later or not at all. ### Will the financing stay under our brand, and are applications sold as leads? Yes, it is your brand from start to finish. Your logo, colors, and contact are on every screen the homeowner sees. We never sell applications as leads. The customer stays yours; the participating lender simply provides the credit, and its required disclosures appear where the law requires. ### What if the system design or size changes before installation? Update the estimate and confirm how the revised design affects the application or offer. A different panel count, added storage, or a changed electrical scope can change the requested costs and require lender review. Added equipment gets a fresh look from the lender at the new amount, inside the same branded application. Because status lives in one dashboard, adding a battery is a quick update, not a restart. ### Is solar financing available to every installer on Ottri? Availability depends on the participating lender programs enrolled for your business. Some programs accept solar and storage installations; others focus on different home improvement categories. Review the programs available to your company during onboarding before presenting financing for a solar proposal. Where solar programs are enrolled, one branded application reaches them with no setup or subscription fee. ### Who approves the financing and sends the funds? The participating lender approves the financing and sets the terms. On eligible programs the lender pays your business directly, so you are never chasing the homeowner for payment. Ottri Global LLC is a licensed loan broker, NMLS 2776988, and is not a lender. ### Does applying for financing affect the homeowner’s credit? Applying is built to be easy on the homeowner. Whether a program uses a soft or hard inquiry depends on the lender, the product, and the step, and the homeowner sees that information on screen before continuing, so there are no surprises. --- About Ottri: Ottri is a licensed loan broker, NMLS 2776988. Ottri is not a lender. Participating lenders establish their own products and criteria, make their own credit decisions, provide any credit extended, and retain the responsibilities assigned to them by law and agreement. Ottri's capabilities and role vary by program and deployment.