# Siding Customer Financing for Contractors > Siding customer financing: one branded application, 20 participating lenders, and the next lender looks when one says no. Funds paid to your business. No setup fee. Last updated: 2026-09-05. Part of Ottri's Home Improvement financing platform (https://www.ottri.com/home-improvement). Canonical version: https://www.ottri.com/home-improvement/siding-financing — this Markdown document is generated from the same source at build time. ## Multi-lender siding financing for contractors. Sell the whole exterior. Ottri is the complete siding financing platform: one branded application, 20 participating lenders, reps closing at the estimate, the office tracking every application, and funds paid straight to you. - One application. Multiple participating lender programs. - A branded experience from application through funding. - Built for siding reps, teams, and locations. - Direct-to-business funding on eligible programs. ## One application. Eligible lenders, considered in sequence. ## Everything a siding company needs to sell with financing. ### Contractor operations Whole-home siding is a five-figure decision. Present monthly payments with the estimate, track every application, and see funded volume in one dashboard. - **Run financing from one dashboard** — Manage applications, available offers, follow-up, funding status, and production in one place. - **Track every application** — See which homeowners have financing steps to complete as they consider your siding proposal. - **Track funded volume** — See funded production over time and compare it with the portfolio average. - **Manage supported promotions** — Configure available promotions and buydowns and understand how they affect homeowner payment options. ### Exterior sales and performance Reps send the application from the exterior assessment by link or QR code. Managers see which reps and entry points turn estimates into installs. - **Work from the field** — Share a financing link or QR code while reviewing siding materials, the installation scope, and the estimate. - **Measure tools and rep adoption** — Compare activity by rep, location, link, QR code, button, or embedded entry point. - **Measure every entry point** — Compare application starts and completions across links, QR codes, buttons, embeds, and messages. - **Keep the experience branded** — Keep your logo, colors, and support contact present throughout the homeowner financing journey. ## Homeowners apply on the spot, under your brand, at the estimate. - **One application, multiple programs** — Homeowners can start one application while considering the siding package and installed price. - **Direct-to-business funding** — Participating lenders fund your business under the selected program’s funding conditions. - **Links, QR codes, and messages** — Send the application by text or email after the siding assessment. - **Homeowner-friendly experience** — Give homeowners a clear, mobile-first path to apply and review available options. - **Your business stays front and center** — Keep your logo, colors, and customer-facing identity throughout the financing flow. - **Available promotions** — Present seasonal or project-specific promotions where programs allow. ## Know what needs action — and which financing tools are working. ### Pipeline follow-up - **See what needs action** — Surface applications delayed by missing documents or other required next steps. - **Keep follow-up in one place** — Open the relevant application, understand the blocker, and continue from one shared pipeline. - **Keep applications moving** — Give reps clear follow-up signals without asking homeowners to diagnose the financing process. ### Embedded-tool performance - **See what drives starts** — Compare application starts from links, QR codes, buttons, widgets, and other supported entry points. - **Measure each channel** — Compare application activity across siding reps, consultation links, and other supported entry points. - **Improve distribution** — Use real usage patterns to focus reps and teams on the entry points that earn engagement. ## One lender is a dead end. Twenty is more ways to get the siding on. All in one place. A disconnected process: - Separate applications for different lenders. - Application status spread across portals. - Customer handoffs with changing branding. - Follow-up split across people and tools. - Unclear next steps for the team. With Ottri: - One application. Participating lender programs. - Applications, offers, and funding status in one place. - Your brand stays present in the financing flow. - A shared financing workspace for your team. - Required next steps visible in the application. ## Frequently asked questions ### How can siding contractors offer financing to customers? Siding customer financing lets homeowners apply for credit toward eligible exterior replacement work through a participating lender. Ottri gives your siding business a branded application and one place to track financing progress. Your representative can introduce the option with the estimate, then continue follow-up with the office's support. One branded application reaches 20 participating lenders, so a decline from one lender is not the end of the siding sale. ### What happens if the first lender says no? Nothing extra for you or your customer. The homeowner fills out one branded application, and Ottri moves it to the next participating lender automatically, across 20 lenders on the Ottri network. Your customer sees one application under your brand the whole way, and you see every step in your dashboard. Each lender makes its own decision. ### Can customers apply for partial or whole-home siding replacement? The participating program determines whether the specific replacement scope is eligible. The estimate should identify the elevations, materials, installation, and related work. Selected-wall repairs and a whole-home replacement may involve different amounts and requirements. A project is considered on its actual scope, rather than the siding category alone. Because one application is considered by multiple lender programs in sequence, a project that does not fit one program can still fit another. ### What does Ottri cost, and how do we get started? Free to start. No setup fee, no subscription, no demo. Create your account, complete onboarding, and send your first application as soon as your programs are active. Lender and promotional costs, where they apply, depend on the program you choose. ### Can trim, soffit, or fascia work be included in the siding request? Identify associated work in the proposed scope and verify which costs the participating program accepts. Including an item in the contractor's estimate does not by itself make it eligible for financing. If your inspection or the customer's selections change the total, check the financing requirements before relying on an earlier offer. Bundling trim and soffit into one financed estimate is how a siding job becomes a whole-exterior job. ### Will the financing stay under our brand, and are applications sold as leads? Yes, it is your brand from start to finish. Your logo, colors, and contact are on every screen the homeowner sees. We never sell applications as leads. The customer stays yours; the participating lender simply provides the credit, and its required disclosures appear where the law requires. ### How should we present the cost of financing a siding project? Present the full installed estimate and the actual lender terms available to the customer. The lender determines the approved amount, rate, term, and payment. A monthly payment can help explain an offer, but the homeowner should also understand the total cost and any conditions before deciding how to pay. Across the Ottri network, participating programs cover projects from $1,000 to $750,000, so a full wrap with trim is well within range. ### What can our siding sales manager learn from financing activity? Ottri shows application activity by representative and supported entry point, such as a link or QR code. Managers can compare starts and completions, identify tools the team uses, and review applications needing follow-up. Those records help distinguish an unused financing tool from an application that has started but still needs attention. That is how a manager finds out which reps are quoting cash-only and leaving jobs on the table. ### Who approves the financing and sends the funds? The participating lender approves the financing and sets the terms. On eligible programs the lender pays your business directly, so you are never chasing the homeowner for payment. Ottri Global LLC is a licensed loan broker, NMLS 2776988, and is not a lender. ### Does applying for financing affect the homeowner’s credit? Applying is built to be easy on the homeowner. Whether a program uses a soft or hard inquiry depends on the lender, the product, and the step, and the homeowner sees that information on screen before continuing, so there are no surprises. --- About Ottri: Ottri is a licensed loan broker, NMLS 2776988. Ottri is not a lender. Participating lenders establish their own products and criteria, make their own credit decisions, provide any credit extended, and retain the responsibilities assigned to them by law and agreement. Ottri's capabilities and role vary by program and deployment.