# Generator Customer Financing for Contractors > Generator customer financing: one branded application, 20 participating lenders, and the next lender looks when one says no. Funds paid to your business. No setup fee. Last updated: 2026-09-05. Part of Ottri's Home Improvement financing platform (https://www.ottri.com/home-improvement). Canonical version: https://www.ottri.com/home-improvement/generator-financing — this Markdown document is generated from the same source at build time. ## Multi-lender standby generator financing for contractors. Sell the whole-home standby system. Ottri is the complete generator financing platform: one branded application, 20 participating lenders, installers closing on site, the office tracking every application, and funds paid straight to you. - One application. Multiple participating lender programs. - A branded experience from application through funding. - Built for generator dealers, installers, and reps. - Direct-to-business funding on eligible programs. ## One application. Eligible lenders, considered in sequence. ## Everything a generator dealer needs to sell with financing. ### Contractor operations An installed standby system is a five-figure decision. Present monthly payments with the site assessment, track every application, and see funded volume. - **Run financing from one dashboard** — Manage applications, available offers, follow-up, funding status, and production in one place. - **Track every application** — See the financing steps each homeowner needs to complete as your team follows up on the generator estimate. - **Track funded volume** — See funded production over time and compare it with the portfolio average. - **Manage supported promotions** — Configure available promotions and buydowns and understand how they affect homeowner payment options. ### Site assessments and performance Installers send the application at the property by link or QR code. Managers see which installers and entry points turn assessments into installs. - **Work from the field** — Share a financing link or QR code during the generator assessment or installed-system proposal. - **Measure tools and rep adoption** — Compare activity by rep, location, link, QR code, button, or embedded entry point. - **Measure every entry point** — Compare application starts and completions across links, QR codes, buttons, embeds, and messages. - **Keep the experience branded** — Keep your logo, colors, and support contact present throughout the homeowner financing journey. ## Homeowners apply on the spot, under your brand, at the site assessment. - **One application, multiple programs** — Homeowners start one application while reviewing the standby system and installation work your team has specified. - **Direct-to-business funding** — Participating lenders fund your business under the selected program’s funding conditions. - **Links, QR codes, and messages** — Send the application by text or email after the generator site assessment. - **Homeowner-friendly experience** — Give homeowners a clear, mobile-first path to apply and review available options. - **Your business stays front and center** — Keep your logo, colors, and customer-facing identity throughout the financing flow. - **Available promotions** — Present seasonal or project-specific promotions where programs allow. ## Know what needs action — and which financing tools are working. ### Pipeline follow-up - **See what needs action** — Surface applications delayed by missing documents or other required next steps. - **Keep follow-up in one place** — Open the relevant application, understand the blocker, and continue from one shared pipeline. - **Keep applications moving** — Give reps clear follow-up signals without asking homeowners to diagnose the financing process. ### Embedded-tool performance - **See what drives starts** — Compare application starts from links, QR codes, buttons, widgets, and other supported entry points. - **Measure each channel** — See which generator assessment links and QR codes generate financing applications that need follow-up. - **Improve distribution** — Use real usage patterns to focus reps and teams on the entry points that earn engagement. ## One lender is a dead end. Twenty is more ways to get the generator in. All in one place. A disconnected process: - Separate applications for different lenders. - Application status spread across portals. - Customer handoffs with changing branding. - Follow-up split across people and tools. - Unclear next steps for the team. With Ottri: - One application. Participating lender programs. - Applications, offers, and funding status in one place. - Your brand stays present in the financing flow. - A shared financing workspace for your team. - Required next steps visible in the application. ## Frequently asked questions ### How can generator dealers and installers offer customer financing? Generator customer financing lets homeowners apply for credit toward an eligible residential standby system and installation through a participating lender. Ottri gives your business one branded application and a shared financing workflow. Your team can introduce the option after assessing the site and explaining the proposed system and price. One branded application reaches 20 participating lenders, so a decline from one lender is not the end of the generator sale. ### What happens if the first lender says no? Nothing extra for you or your customer. The homeowner fills out one branded application, and Ottri moves it to the next participating lender automatically, across 20 lenders on the Ottri network. Your customer sees one application under your brand the whole way, and you see every step in your dashboard. Each lender makes its own decision. ### Can the generator, transfer switch, and installation be considered together? They may be considered as part of a defined project accepted by the participating program. Identify the equipment, installation, electrical work, and other associated costs in the estimate. Separate trades or fuel-system work should be checked against the program rather than assumed to qualify automatically. Because one application is considered by multiple lender programs in sequence, a project that does not fit one program can still fit another. ### What does Ottri cost, and how do we get started? Free to start. No setup fee, no subscription, no demo. Create your account, complete onboarding, and send your first application as soon as your programs are active. Lender and promotional costs, where they apply, depend on the program you choose. ### Why should the financing request use the installed-system estimate? The equipment price alone may not describe the work the homeowner is buying. An installed-system estimate identifies the equipment and associated work so the customer and lender can understand the requested scope. Keep preliminary pricing distinct from the assessed project, and confirm eligible costs before relying on an offer. The installed number is the one a homeowner actually has to finance, and the one 20 participating lenders will consider. ### Will the financing stay under our brand, and are applications sold as leads? Yes, it is your brand from start to finish. Your logo, colors, and contact are on every screen the homeowner sees. We never sell applications as leads. The customer stays yours; the participating lender simply provides the credit, and its required disclosures appear where the law requires. ### What happens if the selected generator or installation scope changes? Update the estimate and review the financing requirements before ordering equipment based on the earlier amount. A different system, electrical configuration, or site condition can change the project costs. The lender determines whether the existing application or offer can accommodate the change and whether more information is required. Because status lives in one dashboard, a larger unit is a quick update, not a restart. ### Can Ottri complement our existing generator financing arrangement? Evaluate the participating programs available to your business alongside your current arrangement, including accepted installation costs and funding conditions. Ottri adds a branded application and shared financing follow-up for your sales team and office. Bring your existing lender or manufacturer relationships into the onboarding conversation, and we will show you where Ottri adds programs alongside them. Ottri adds 20 participating lenders behind one branded application, direct-to-business funding, and no setup or subscription fee. ### Who approves the financing and sends the funds? The participating lender approves the financing and sets the terms. On eligible programs the lender pays your business directly, so you are never chasing the homeowner for payment. Ottri Global LLC is a licensed loan broker, NMLS 2776988, and is not a lender. ### Does applying for financing affect the homeowner’s credit? Applying is built to be easy on the homeowner. Whether a program uses a soft or hard inquiry depends on the lender, the product, and the step, and the homeowner sees that information on screen before continuing, so there are no surprises. --- About Ottri: Ottri is a licensed loan broker, NMLS 2776988. Ottri is not a lender. Participating lenders establish their own products and criteria, make their own credit decisions, provide any credit extended, and retain the responsibilities assigned to them by law and agreement. Ottri's capabilities and role vary by program and deployment.