# Electrical Customer Financing for Contractors > Electrical customer financing: one branded application, 20 participating lenders, and the next lender looks when one says no. Funds paid to your business. No setup fee. Last updated: 2026-09-05. Part of Ottri's Home Improvement financing platform (https://www.ottri.com/home-improvement). Canonical version: https://www.ottri.com/home-improvement/electrical-financing — this Markdown document is generated from the same source at build time. ## Multi-lender electrical financing for contractors. Sell the panel and the charger. Ottri is the complete electrical financing platform: one branded application, 20 participating lenders, electricians closing on site, the office tracking every application, and funds paid straight to you. - One application. Multiple participating lender programs. - A branded experience from application through funding. - Built for electricians, office teams, and locations. - Direct-to-business funding on eligible programs. ## One application. Eligible lenders, considered in sequence. ## Everything an electrical company needs to sell with financing. ### Contractor operations Panels, rewiring, and installed equipment are real tickets. Present monthly payments at the estimate, track every application, and see funded volume. - **Run financing from one dashboard** — Manage applications, available offers, follow-up, funding status, and production in one place. - **Track every application** — See whether the homeowner has completed the financing steps needed for the proposed electrical project. - **Track funded volume** — See funded production over time and compare it with the portfolio average. - **Manage supported promotions** — Configure available promotions and buydowns and understand how they affect homeowner payment options. ### Field service and performance Electricians send the application from the job site by link or QR code. Managers see which techs and entry points turn assessments into installs. - **Work from the field** — Share a financing link or QR code while reviewing the panel, wiring, or installation estimate. - **Measure tools and rep adoption** — Compare activity by rep, location, link, QR code, button, or embedded entry point. - **Measure every entry point** — Compare application starts and completions across links, QR codes, buttons, embeds, and messages. - **Keep the experience branded** — Keep your logo, colors, and support contact present throughout the homeowner financing journey. ## Homeowners apply on the spot, under your brand, at the estimate. - **One application, multiple programs** — Homeowners complete one application while considering the electrical work and the estimate your team has explained. - **Direct-to-business funding** — Participating lenders fund your business under the selected program’s funding conditions. - **Links, QR codes, and messages** — Text or email the application after the electrical assessment. - **Homeowner-friendly experience** — Give homeowners a clear, mobile-first path to apply and review available options. - **Your business stays front and center** — Keep your logo, colors, and customer-facing identity throughout the financing flow. - **Available promotions** — Present seasonal or project-specific promotions where programs allow. ## Know what needs action — and which financing tools are working. ### Pipeline follow-up - **See what needs action** — Surface applications delayed by missing documents or other required next steps. - **Keep follow-up in one place** — Open the relevant application, understand the blocker, and continue from one shared pipeline. - **Keep applications moving** — Give reps clear follow-up signals without asking homeowners to diagnose the financing process. ### Embedded-tool performance - **See what drives starts** — Compare application starts from links, QR codes, buttons, widgets, and other supported entry points. - **Measure each channel** — Compare financing starts from electrician links, estimate QR codes, and other supported customer entry points. - **Improve distribution** — Use real usage patterns to focus reps and teams on the entry points that earn engagement. ## One lender is a dead end. Twenty is more ways to get the work done. All in one place. A disconnected process: - Separate applications for different lenders. - Application status spread across portals. - Customer handoffs with changing branding. - Follow-up split across people and tools. - Unclear next steps for the team. With Ottri: - One application. Participating lender programs. - Applications, offers, and funding status in one place. - Your brand stays present in the financing flow. - A shared financing workspace for your team. - Required next steps visible in the application. ## Frequently asked questions ### What is customer financing for electrical contractors? Electrical customer financing lets homeowners apply for credit for eligible residential electrical work through a participating lender. Ottri provides one branded application and a shared financing workspace for your business. Your team can introduce the option with the estimate, monitor progress, and follow up on required steps. One branded application reaches 20 participating lenders, so a decline from one lender is not the end of the electrical sale. ### What happens if the first lender says no? Nothing extra for you or your customer. The homeowner fills out one branded application, and Ottri moves it to the next participating lender automatically, across 20 lenders on the Ottri network. Your customer sees one application under your brand the whole way, and you see every step in your dashboard. Each lender makes its own decision. ### Can homeowners apply for panel upgrades, rewiring, or installations? A participating program may consider those projects when the work, applicant, business, and amount meet its requirements. Identify the proposed equipment, wiring, labor, and related costs in the estimate. Technical requirements and project eligibility remain specific to the actual installation rather than the electrical category alone. Because one application is considered by multiple lender programs in sequence, a project that does not fit one program can still fit another. ### What does Ottri cost, and how do we get started? Free to start. No setup fee, no subscription, no demo. Create your account, complete onboarding, and send your first application as soon as your programs are active. Lender and promotional costs, where they apply, depend on the program you choose. ### How can our field team introduce financing without managing separate lender applications? Share Ottri's branded application by link, QR code, text, or email while explaining the electrical estimate. The homeowner completes the application, and eligible participating lenders are considered in sequence. Authorized office staff can track required next steps in the same workspace. Your electrical scope, permissions, and scheduling remain part of your own project process. One application, 20 participating lenders, zero lender portals for your crew to learn. ### Will the financing stay under our brand, and are applications sold as leads? Yes, it is your brand from start to finish. Your logo, colors, and contact are on every screen the homeowner sees. We never sell applications as leads. The customer stays yours; the participating lender simply provides the credit, and its required disclosures appear where the law requires. ### Can equipment and electrical installation be included in one request? Describe the equipment and installation together in the estimate and confirm which costs the participating program accepts. The lender determines the available amount and terms. A larger panel, additional circuits, or expanded wiring scope may require updated information and a review of any earlier financing offer. Across the Ottri network, participating programs cover projects from $1,000 to $750,000, which spans a single circuit to a whole-home rewire. ### Is this financing for my customer's home or for my electrical business? This page covers eligible customer projects at residential properties. It describes homeowners applying through your business's branded flow. Business borrowing for tools, vans, or inventory is a separate product; Ottri keeps the homeowner's project financing simple and branded to you. Ottri is customer financing for your homeowners, with the proceeds paid to your business on eligible programs. ### Who approves the financing and sends the funds? The participating lender approves the financing and sets the terms. On eligible programs the lender pays your business directly, so you are never chasing the homeowner for payment. Ottri Global LLC is a licensed loan broker, NMLS 2776988, and is not a lender. ### Does applying for financing affect the homeowner’s credit? Applying is built to be easy on the homeowner. Whether a program uses a soft or hard inquiry depends on the lender, the product, and the step, and the homeowner sees that information on screen before continuing, so there are no surprises. --- About Ottri: Ottri is a licensed loan broker, NMLS 2776988. Ottri is not a lender. Participating lenders establish their own products and criteria, make their own credit decisions, provide any credit extended, and retain the responsibilities assigned to them by law and agreement. Ottri's capabilities and role vary by program and deployment.