# Basement Waterproofing Financing for Contractors > Basement waterproofing customer financing: one branded application, 20 participating lenders, and the next lender looks when one says no. Funds paid to your business. Last updated: 2026-09-05. Part of Ottri's Home Improvement financing platform (https://www.ottri.com/home-improvement). Canonical version: https://www.ottri.com/home-improvement/basement-waterproofing-financing — this Markdown document is generated from the same source at build time. ## Multi-lender basement waterproofing financing for contractors. Sell the full system. Ottri is the complete waterproofing financing platform: one branded application, 20 participating lenders, inspectors closing on site, the office tracking every application, and funds paid straight to you. - One application. Multiple participating lender programs. - A branded experience from application through funding. - Built for waterproofing specialists, reps, and teams. - Direct-to-business funding on eligible programs. ## One application. Eligible lenders, considered in sequence. ## Everything a waterproofing company needs to sell with financing. ### Contractor operations Drainage, sump systems, and encapsulation add up. Present monthly payments with the assessment, track every application, and see funded volume. - **Run financing from one dashboard** — Manage applications, available offers, follow-up, funding status, and production in one place. - **Track every application** — Track the homeowner's financing progress while your team follows up on the waterproofing scope and estimate. - **Track funded volume** — See funded production over time and compare it with the portfolio average. - **Manage supported promotions** — Configure available promotions and buydowns and understand how they affect homeowner payment options. ### Property assessments and performance Inspectors send the application at the property by link or QR code. Managers see which inspectors and entry points turn assessments into installs. - **Work from the field** — Share a financing link or QR code when presenting the basement or crawl space assessment. - **Measure tools and rep adoption** — Compare activity by rep, location, link, QR code, button, or embedded entry point. - **Measure every entry point** — Compare application starts and completions across links, QR codes, buttons, embeds, and messages. - **Keep the experience branded** — Keep your logo, colors, and support contact present throughout the homeowner financing journey. ## Homeowners apply on the spot, under your brand, at the assessment. - **One application, multiple programs** — Homeowners can start one application after reviewing the proposed basement or crawl space work. - **Direct-to-business funding** — Participating lenders fund your business under the selected program’s funding conditions. - **Links, QR codes, and messages** — Text or email the application after the waterproofing assessment. - **Homeowner-friendly experience** — Give homeowners a clear, mobile-first path to apply and review available options. - **Your business stays front and center** — Keep your logo, colors, and customer-facing identity throughout the financing flow. - **Available promotions** — Present seasonal or project-specific promotions where programs allow. ## Know what needs action — and which financing tools are working. ### Pipeline follow-up - **See what needs action** — Surface applications delayed by missing documents or other required next steps. - **Keep follow-up in one place** — Open the relevant application, understand the blocker, and continue from one shared pipeline. - **Keep applications moving** — Give reps clear follow-up signals without asking homeowners to diagnose the financing process. ### Embedded-tool performance - **See what drives starts** — Compare application starts from links, QR codes, buttons, widgets, and other supported entry points. - **Measure each channel** — See which assessment links and QR codes generate waterproofing applications and where follow-up is needed. - **Improve distribution** — Use real usage patterns to focus reps and teams on the entry points that earn engagement. ## One lender is a dead end. Twenty is more ways to get the basement dry. All in one place. A disconnected process: - Separate applications for different lenders. - Application status spread across portals. - Customer handoffs with changing branding. - Follow-up split across people and tools. - Unclear next steps for the team. With Ottri: - One application. Participating lender programs. - Applications, offers, and funding status in one place. - Your brand stays present in the financing flow. - A shared financing workspace for your team. - Required next steps visible in the application. ## Frequently asked questions ### How does customer financing work for waterproofing contractors? Waterproofing customer financing lets homeowners apply for credit for eligible basement or crawl space work through a participating lender. Ottri gives your business one branded application and a shared view of financing progress. Your team can explain the proposed moisture-control scope and continue follow-up after the assessment. One branded application reaches 20 participating lenders, so a decline from one lender is not the end of the waterproofing sale. ### What happens if the first lender says no? Nothing extra for you or your customer. The homeowner fills out one branded application, and Ottri moves it to the next participating lender automatically, across 20 lenders on the Ottri network. Your customer sees one application under your brand the whole way, and you see every step in your dashboard. Each lender makes its own decision. ### Can drainage systems, sump pumps, or crawl space work be considered? They may be considered when the specific project fits a participating program's requirements. Identify the proposed drainage, equipment, installation, and associated work in the estimate. Structural repair, waterproofing, and basement finishing are separate scopes, and each is matched to the programs that fit it. Because one application is considered by multiple lender programs in sequence, a project that does not fit one program can still fit another. ### What does Ottri cost, and how do we get started? Free to start. No setup fee, no subscription, no demo. Create your account, complete onboarding, and send your first application as soon as your programs are active. Lender and promotional costs, where they apply, depend on the program you choose. ### How does financing follow-up continue after the waterproofing assessment? Your inspector or sales rep can send the branded application with the estimate. Authorized office staff can review the application status and required next steps in Ottri, then follow up on the unfinished financing step. If the assessment changes the proposed waterproofing work or price, confirm whether the lender needs updated information. That shared view is how a small office keeps a wet-season backlog of assessments moving. ### Will the financing stay under our brand, and are applications sold as leads? Yes, it is your brand from start to finish. Your logo, colors, and contact are on every screen the homeowner sees. We never sell applications as leads. The customer stays yours; the participating lender simply provides the credit, and its required disclosures appear where the law requires. ### Can waterproofing and other basement work be financed together? A combined project may be considered when the participating program accepts the full scope and requested costs. Show which work is included and who will provide it. Separately contracted foundation repair or a later basement remodel gets its own application, so each job is funded on its own terms. One application can carry the combined scope when the program accepts it, which is how a sump pump quote becomes a full system. ### Does financing determine whether an insurer will cover the work? No. A lender's financing decision is separate from any insurance claim or coverage determination. Keep the contractor's estimate and the homeowner's financing request clear about the work being considered. Insurance and financing run on separate tracks, so the homeowner can move forward on the work while the claim is handled. Where insurance falls short, financing gives the homeowner a way to fix the problem now rather than after the next storm. ### Who approves the financing and sends the funds? The participating lender approves the financing and sets the terms. On eligible programs the lender pays your business directly, so you are never chasing the homeowner for payment. Ottri Global LLC is a licensed loan broker, NMLS 2776988, and is not a lender. ### Does applying for financing affect the homeowner’s credit? Applying is built to be easy on the homeowner. Whether a program uses a soft or hard inquiry depends on the lender, the product, and the step, and the homeowner sees that information on screen before continuing, so there are no surprises. --- About Ottri: Ottri is a licensed loan broker, NMLS 2776988. Ottri is not a lender. Participating lenders establish their own products and criteria, make their own credit decisions, provide any credit extended, and retain the responsibilities assigned to them by law and agreement. Ottri's capabilities and role vary by program and deployment.